بررسی ویژگی های هویت بصری گرافیک محیطی و تاثیر آن در جوامع شهری

Review:

 Environmental graphics is a kind of communication and its use in society, which has a significant role in the formation of urban identity. Today, the existence of a healthy urban environment is extremely important, visual quality is one of the effective factors that is effective. On this environment and the perception of people in society. Environmental graphics is a social phenomenon that has a direct impact on the identity of the city and this can be examined according to the visual space and visual quality. This article examines the role of environmental graphics in the visual quality and identity of Islamic cities. The research method is based on descriptive-analytical nature and the method of data collection is combined (library and field) and the analysis method is qualitative. The results indicate that environmental graphics is one of the important pillars in urban life that has a direct impact on the visual identity of the city, so environmental graphics by creating visual quality in the urban environment to create a dynamic urban identity. Since visual quality is directly related to urban identity and its purpose is to create a favorable, calm, pleasant life in harmony with the culture and behavior of that society, so in an environment with Islamic and Iranian culture, attention to historical and Islamic identity is significant. Is. Also, due to the fact that Islamic art is used in a higher richness, in addition to promoting Islamic culture, it causes peace and mental health in the urban

environment. Keywords: environmental graphics, daily life, urban space, environment